- Compatibilité PrestaShop
- 1.7.x
- 8.x
- Description courte
- Automatically install the Google Ads conversion tracking tag and achieve the best possible tracking
Automatically install the Google Ads conversion tracking tag and achieve the best possible tracking of conversions generated by your Google Ads campaigns. Get perfect visibility on the profitability (ROI) of your Google Ads campaigns.
This state-of-the-art module, coded according to Google’s latest specifications, will allow you to correctly send to Google Ads all your conversions and amounts, so that you can then obtain vital accurate ROI (Return On Investment) data in your Google Ads account.
All of this will allow you (or your web marketing agency) to continuously monitor results, work on keywords and cost per click bids. You will be able to fine-tune your budget and improve the overall performance of your Google Ads campaigns.
Benefits
check_circle_outlineAnalyze your store activity
check_circle_outlineOptimize paid search placement (SEM - SEA) for products
Features
Automatically implements Google Ads’ conversion tracking code
Possibility to configure the amount of the conversion sent: Tax included/excluded, with or without shipping costs, with or without wrapping costs
Ability to activate the enhanced conversions of Google Ads (advanced matching) in order to have an even more accurate tracking of conversions generated by your ads and optimize your costs
Ability to enable the use of conversion data to personalize ads (remarketing data collection)
Very simple and guided configuration
Each option is accompanied by an explanatory text or FAQ
Built-in help section
